CIBC
Project Tetris
Project description:
This enterprise wide project involved collaborating with multi-disciplinary teams to re-create the bank's visual identity while taking a user centered approach. Essentially this 3 year long project was completed in a few steps:
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Designing and decision making around the core visual elements including the bank logo, tone of voice, typography, colour pallets, iconography, charts and graphs. ​​Upon completing this step, it was important to ensure that some elements of the existing brand were replicated in the new brand. This was important to show our clients that the brand they are loyal to continues to remain the same, and to minimize the learning curve.
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Applying the new branding to thousands of high visibility forms, letters, statements, marketing material, and other documentation.
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Ensuring that all materials that were put into production aligned with the new brand guidelines as well as Accessibility (AODA) guidelines.
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Developing and documenting style guides, stylesheets, component libraries and other resources, to ensure alignment across the bank.
Purpose/Objective:
The purpose of this project was not only to rebrand the face of CIBC but to ensure that it continued to represent the bank's core values and strategy. We wanted to create a more modern look to communicate the forward thinking direction that the bank was heading in however, wanted to ensure that we were still very much committed to achieving our client's dreams and goals. It was also an opportunity to move away from legacy platforms (such as Microsoft Word) and move toward new technology platforms that would easily portray our new brand, in the most efficient way possible.
Key Skills:
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Agile methodologies
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Story boarding/Brain storming
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Visual design
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Brand Strategy
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Content audits
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Mock-ups/Prototypes
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User testing
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Usability Heuristics
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CSS/HTML code
